Cision is a global PR/media software service that helps businesses, associations, organizations, communications agencies and companies to build awareness by reaching and engaging with their customers, stakeholders and influencers. On “Hear-See Media” Stacey talks about the 1.6 million media contacts and outlets available through Cision, the benefits of using Cision for businesses and non-profits and the power of influencers – who they are, what they do and why they are important.
INTRODUCTION: WHAT IS CISION? Chapter Time Code: :02 – 3:44
THE BENEFITS OF USING CISION FOR NON-PROFIT ORGANIZATIONS Chapter Time Code: 4:45 – 6:00
THE BENEFITS OF USING CISION FOR LARGE FOR-PROFIT ORGANIZATIONS & DATA ANALYSIS Chapter Time Code: 6:04 – 9:40
HOW BIG BUSINESS AND NON-PROFITS USE SOCIAL MEDIA OUTREACH TO DEFINE THEIR BRAND & TO ESTABLISH RELATIONSHIPS Chapter Time Code: 9:41 – 13:33
CISION HELPS ORGANIZATIONS TO HARNESS THE POWER OF SOCIAL MEDIA Chapter Time Code: 13:35 – 15:05
THE CISION BLOG AND “INFLUENCERS” Chapter Time Code: 15:06 – 17:57
MORE HELPFUL ARTICLES ON THE CISION BLOG & DIGITAL OUTREACH DISCUSSION Chapter Time Code: 17:58 – 24:50
USING CISION TO RESPOND TO POSITIVE AND NEGATIVE PUBLICITY Chapter Time Code: 24:51 – 28:22
CUSTOMER OUTREACH AND SERVICE USING CISION Chapter Time Code: 28:23 – 30:13
HANDLING CRISIS COMMUNICATIONS USING CISION Chapter Time Code: 30:14 – 32:08
PROFESSIONAL PROFILE: STACEY MILLER, CISION SENIOR COMMUNICATIONS MANAGER Chapter Time Code: 32:10 – 34:15
The PPG eNews "Hear & See Digital Media" program contains podcast interviews and engaging conversation with leading experts in communications, technology, education, business, government, fundraising, non-profit organizations, associations and the arts. Programs are hosted by PPG’s Kris Palmer.